Lost in the Ecotone

THERON HUMPHREY

THERON & MADDIE and friends at A REAL BOOKSTORE Dallas, TX *

I’ve been getting postcards from Emiliano Granado for a few years at this point, and he’s been sending them to photo industry folks since 2008.

I’ve saved quite a few of them, put one or two up on the wall, etc. They are straightforward, have included a variety of subjects, and on the back Granado always includes a handwritten hello. He tells me his mailing list is over 1000 strong, many of them paid subscribers, who part with $10 a year for 6-10 cards.

Just goes to show that promos don’t have to be elaborate to be effective.

(In case you’re inclined to send me anything, please note the above address is outdated.)

—Conor Risch

This is such a fantastic idea for a travel photographer.

Source: pdnpromoswekept